Queensland locks in endurance events for next five years

Published: Comments:
Community Entertainment Lifestyle Queensland Government Sport and Fitness Tourism Tourist Activities

This is an archived copy of an article. It is online for informational purposes only.
Social:   

Queensland will continue to be known as the State of Endurance after securing a historic deal to lock in seven endurance events across the state for the next five years.

Tourism Industry Development Minister Kate Jones said the deal, secured via Tourism and Events Queensland, would see seven world-class endurance events continue to be held in Cairns and on the Sunshine Coast.

Under the deal, the Mooloolaba Triathlon Festival, Runaway Noosa Marathon, Cairns Airport IRONMAN, Velothon Sunshine Coast, Reef to Reef, IRONMAN 70.3 Sunshine Coast and the Noosa Triathlon Multi Sport Festival have all been locked in until 2023.

“I’m proud that we’ve been able to secure these events for Queensland because not only do they attract world-class athletes, they also allow us to showcase our state as the perfect destination for a sporting events or a well-earned holiday,” Ms Jones said.

“These events have already delivered excellent value for Queensland in terms of interstate and international visitation as well as profiling our unique destinations both domestically and around the world.

“In 2017, these endurance events collectively attracted 30,839 participants, generating 214,371 visitor nights and injecting more than $54m into Queensland’s economy.

“Securing these events a long-term deal also allows us to further promote and grow Queensland as a world-class tourism and events destination.”

Ms Jones said today’s announcement came after research released earlier this year showed Queensland had emerged as a global leader in fitness and wellness tourism.   

“Queensland is a world-leader in this field where there is a growing demand for unique endurance events that athletes can put on their bucket list,” she said.

“We know also that a majority of athletes stay on after the event for a Queensland holiday which shows what a lucrative market this is.”

IRONMAN Oceania Managing Director Dave Beeche welcomed the opportunity to continue to work with the Queensland Government to showcase the state’s position on the global sporting stage.

“This outstanding partnership secures the future of seven world class multi-sport endurance events for another five years and further enhances Queensland’s position as a world leader in providing unique and inspiring sporting opportunities,” he said. 

“Whether it is IRONMAN, IRONMAN 70.3, standard distance triathlon, running, ocean swimming, road cycling or mountain biking we look forward to delivering an outstanding experience to the tens of thousands of athletes of all abilities drawn to Queensland to not only live out their sporting dreams but have a holiday of a lifetime in some of the most beautiful locations on the planet.”


Minister for Innovation and Tourism Industry Development and Minister for the Commonwealth Games
The Honourable Kate Jones

 
Tourism And Events Queensland :
Level 25, Waterfront Place, 1 Eagle Street Brisbane QLD 4000, Brisbane
07 3535 3535
07 3535 5563
Tourism And Events Queensland
Showing 10+ recent articles for this business
Sunshine Coast to host key tourism industry events 08 March 2019 | Tourism industry leaders will gather on the Sunshine Coast this November for three key tourism events – The Queensland Tourism Industry Council’s Indigenous Tourism Forum, the annual DestinationQ Forum and the... More information...
Student satisfaction survey shows Queensland is on top 22 February 2019 | New data released today shows Queensland education providers performed above the national average in almost every category following an extensive national survey of international students. More information...
New flights from Bangkok a boon for Queensland’s economy 07 February 2019 | A new AirAsia service between Bangkok and Brisbane starting in June 2019 is forecast to inject up to $156 million to the Queensland economy over the next three years. More information...
The Big Pineapple coming back – bigger and better than ever 03 February 2019 | Work on the $150 million master plan to ensure the Sunshine Coast’s iconic Big Pineapple returns to the glory days it enjoyed as a popular, stand-out tourist attraction in the 1980’s is picking up pace. More information...
Brisbane scores in 2020 T20 World Cup draw 29 January 2019 | Brisbane will host four blockbuster games and five warmup matches when the International Cricket Council T20 men’s and women’s World Cups are held in Australia in 2020. More information...
Record tourism spend boosts Queensland's market share 09 January 2019 | Strong growth in Queensland’s burgeoning international tourism sector has seen the Sunshine State out-perform both NSW and Victoria according to new data released today. More information...
Real-time alerts to keep Queensland beachgoers safe this summer 16 November 2018 | A wifi system that will allow surf life savers to send alerts to mobile phones to keep beachgoers safe will be rolled out across all Queensland beaches in time for summer. More information...
Strong interest in state’s Australian-first tourism infrastructure fund 29 October 2018 | More tourists than ever before are choosing to visit Queensland. But we know that to grow this industry we need new infrastructure to lure visitors. That’s what the GTI fund is all about. More information...
New festival to lure ‘foodies’ to the Sunshine Coast 15 October 2018 | Tourism Industry Development Minister Kate Jones has today announced the Sunshine Coast will host a new food festival in 2019, aimed at showcasing the region’s food experiences. More information...
New tourism data shows sector is booming on World Tourism 27 September 2018 | Data shows Queensland’s tourism sector has grown by more than $2 billion since Labor won government in 2015. More information...



Social:   
comments powered by Disqus

All articles submitted by third parties or written by My Sunshine Coast come under our Disclaimer / Terms of Service