Queensland takes a bigger slice of the American pie

Published:

Queensland’s tourism industry experienced record growth in the year ending September 2019, with the latest figures from Tourism Research Australia showing more than 28 million visitors spent $25 billion in the Sunshine State.

Acting Tourism Industry Development Minister Grace Grace said new International Visitor Survey data showed a record 239,000 Americans spent a record $422 million in Queensland over the year.

New Zealand tourists also spent more than ever, generating $590 million for Queensland’s economy with strong 21.3 per cent growth in the Japanese market boosting visitor expenditure to $470 million.

“By growing our tourism industry, we’re creating more jobs for Queenslanders,” Ms Grace said.

“Today’s data shows our strategy to grow this sector is working.

“Diversifying our visitor mix is an important part of that strategy. That’s why it’s great to see more Americans than ever before coming to Queensland. This is thanks to an aggressive marketing campaign in North America.

“We’re also seeing a resurgence in Japanese tourists to Queensland thanks to a stronger relationships with our travel partners in that region.

“These are great numbers that should be bolstered further by new flights from San Francisco, Chicago and Tokyo set to take off later this year and the destination marketing campaigns that will support them.”

The combined national and international visitor surveys show year-on-year growth of 12.2 per cent in overnight visitors and 7.4 per cent growth in visitor expenditure, with a record 28.4 million visitors spending $25 billion in the year ended September 2019.

Domestic visitors to Queensland led the way with record expenditure of $19 billion. A record number of Victorians experienced a Queensland holiday in the 12 months to September 2019 leading the strong growth in domestic visitation.

“Domestic tourism is still our bread and butter,” Ms Grace said.

“With more attractions and experiences being delivered by the government we expect these numbers will continue to grow in the future because we’re giving tourists what they want.”

The international education sector continues to perform well with a 12.2% increase in expenditure to a record $1.777 billion.

Minister Grace also pointed to the successes around Queensland, with a number of regions experiencing growth, particularly the state capital.

“Brisbane is in vogue and continues to experience strong growth, with records in both international and domestic visitors and expenditure,” she said.

“The most recent figures show Brisbane experienced 12 per cent growth in combined overnight visitor expenditure, up to $7.9 billion, and 10.3 per cent growth in combined overnight visitation, up to 9.4 million.

“A number of other regions experienced record growth as well, with Tropical North Queensland, Sunshine Coast and Fraser Coast hitting record expenditure for combined international and domestic figures.

“Tropical North Queensland, Southern Queensland Country, the Outback and Fraser Coast also experienced record overnight visitation for combined international and domestic figures.”


Minister for Innovation and Tourism Industry Development and Minister for Cross River Rail
The Honourable Kate Jones

 
Queensland Government Tourism
Social:   

Kate Jones : Queensland Government, Minister for Innovation and Tourism Industry Development and Minister for the Commonwealth Games :
PO Box 15033, City East QLD 4002, Queensland Wide
07 3719 7530
13 74 68
Kate Jones : Queensland Government, Minister for Innovation and Tourism Industry Development and Minister for the Commonwealth Games
Showing 10+ recent articles for this business
New runway at Sunshine Coast Airport ready for flights 12 June 2020 | The Sunshine Coast’s newest runway has today been officially handed over to airport operators. More information...
Global manufacturing deal signed for Qld coronavirus vaccine 05 June 2020 | Innovation Minister Kate Jones has today put out the call for volunteers to take part in human trials on a Queensland-developed COVID-19 vaccine next month. More information...
Queensland Government ramps up support for visiting students 22 April 2020 | The Palaszczuk Government has doubled efforts to support international students stranded in Queensland as a result of COVID-19. More information...
Prime Minister urged to save students “stranded” in Queensland 03 April 2020 | The Palaszczuk Government has today called on the Federal Government to urgently roll out support for more than 100,000 international students stuck in Queensland during the coronavirus pandemic. More information...
Minister announces “one stop shop” for contracts on Cross River Rail 26 February 2020 | Cross River Rail Minister Kate Jones announced today more than 200 companies across South East Queensland had already secured Cross River Rail contracts with hundreds more sub-contractor opportunities still up for... More information...
Stronger teeth for Cross River Rail Delivery Authority 26 February 2020 | Minister for Cross River Rail Kate Jones today announced a major reform package to ensure contractual commitments on the Cross River Rail project are delivered as the project moves to the construction phase. More information...
State govt awards first ever tender for a Qld ecotourism trail 25 February 2020 | The Cooloola Great Walk can be a leading example, and it has been fabulous to have the support from government in understanding how important this is for Noosa. More information...
Applications open for Qld Indigenous Tourism Fund 21 February 2020 | Tourism Industry Development Minister Kate Jones has today officially opened the Palaszczuk Government’s $7 million Growing Indigenous Tourism in Queensland Fund. More information...
Brisbane set to host another world-class cycling event 10 February 2020 | Brisbane has secured the Oceania Road Championships as part of the Brisbane Cycling Festival, which is expected to deliver more than $4.7 million for Queensland’s economy in 2020. More information...
Beginning of the end for Roma St skyline as first tower comes down 10 February 2020 | Starting from the top and working its way down, demolition is underway at the vacated Hotel Jen building on Roma Street to make way for the new Cross River Rail station. More information...


comments powered by Disqus

All articles submitted by third parties or written by My Sunshine Coast come under our Disclaimer / Terms of Service