Queensland's tourism industry braces for bumper Easter

Published: Comments:
Community Elections Political Queensland Government Tourism Tourist Activities Travel & Transport

Social:   

New research shows Queensland’s tourism industry is about to enter one of its busiest annual holiday periods, bolstered this year with a series of public holidays.

Tourism and Events Queensland (TEQ) research undertaken in the leadup to the holiday period showed almost half of all Queenslanders intended to take a holiday over Easter, with one third of those intending to travel within Queensland.

Tourism Industry Development Minister Kate Jones said the timing of Easter and Anzac Day holidays meant many people were taking extended breaks.

“Our tourism industry is set for a bumper Easter. With plenty of interstate visitors hopping over the border and Queenslanders keen to holiday at home, this break will really hit the sweet spot for local tourism operators,” she said.

“It really is the perfect recipe for success - a series of public holidays combined with the start of the New South Wales school holidays. We’re expecting hundreds of thousands of visitors to Queensland over the next couple of weeks.

“This is great for Queensland because we know more tourists mean more jobs for locals.”

Today’s research comes after the Premier last year announced 2019 the Year of Outback Tourism.

Ms Jones said the outback was a great place for visitors keen to book a holiday to Queensland in the next two weeks.

“Tourism operators particularly in North Queensland and the outback have done it tough this year. With so many public holidays, now is the perfect time for people to experience something they’ve never seen before.

“TEQ’s ‘Find your perfect next’ campaign, which brought back the ‘Beautiful One Day, Perfect The Next’ tagline, has been in-market since February promoting Queensland as a perfect Easter destination and encouraging interstate travellers to book their next holiday here.

“We’re looking forward to seeing plenty of ‘no vacancy’ signs across the state over the next fortnight.”

Ms Jones said research also highlighted the Gold Coast as one of the state’s most in-demand destinations for an Easter holiday.

“We know the Gold Coast is one of Australia’s most iconic holiday destinations and our most recent research shows the coast continues to top the list for a Queensland Easter holiday,” Ms Jones said.

“With several major events being staged on the Coast over the next few weeks, there’s plenty to do over the Easter holidays.

“Throughout the state there is so much to explore – from the reopening of Daydream Island Resort in the Whitsundays to Outback Queensland’s world-class line-up of events.

“I encourage all Aussies - if you haven’t booked your holidays yet, come to Queensland.”


Minister for Innovation and Tourism Industry Development and Minister for the Commonwealth Games
The Honourable Kate Jones

 
Tourism And Events Queensland :
Level 25, Waterfront Place, 1 Eagle Street Brisbane QLD 4000, Brisbane
07 3535 3535
07 3535 5563
Tourism And Events Queensland
Showing 10+ recent articles for this business
Footy stars to show juniors their tricks at inaugural Magic Round 24 April 2019 | Two weeks out from one of the biggest events on the rugby league calendar, junior footy clubs across Brisbane are set to capitalise when the biggest names in football converge on the River City. More information...
Queensland's tourism industry braces for bumper Easter 18 April 2019 | New research shows Queensland’s tourism industry is about to enter one of its busiest annual holiday periods, bolstered this year with a series of public holidays. More information...
New bushwalk ecotrail reveals perfect views of Moreton Bay 17 April 2019 | Keen bush walkers can now enjoy 360-degree views of Moreton Bay and Quandamooka Country from a lookout atop one of Minjerribah’s (North Stradbroke Island) highest peaks. More information...
Australia Zoo tourism project to create jobs on the Sunny Coast 15 April 2019 | The Palaszczuk Government has today announced it will partner with Australia Zoo to deliver an $8 million wildlife camping experience on the Sunshine Coast. More information...
Riding the wave to a career in tourism and hospitality 04 April 2019 | Hey Queensland, there’s never been a better time to launch a career in tourism. More information...
Queensland's tourism market share continues to grow 01 April 2019 | Queensland continues to grow its international tourism market share, with the latest data today showing international tourists spent more in Queensland in 2018 than ever before. More information...
Sunshine Coast to host key tourism industry events 08 March 2019 | Tourism industry leaders will gather on the Sunshine Coast this November for three key tourism events – The Queensland Tourism Industry Council’s Indigenous Tourism Forum, the annual DestinationQ Forum and the... More information...
Student satisfaction survey shows Queensland is on top 22 February 2019 | New data released today shows Queensland education providers performed above the national average in almost every category following an extensive national survey of international students. More information...
New flights from Bangkok a boon for Queensland’s economy 07 February 2019 | A new AirAsia service between Bangkok and Brisbane starting in June 2019 is forecast to inject up to $156 million to the Queensland economy over the next three years. More information...
The Big Pineapple coming back – bigger and better than ever 03 February 2019 | Work on the $150 million master plan to ensure the Sunshine Coast’s iconic Big Pineapple returns to the glory days it enjoyed as a popular, stand-out tourist attraction in the 1980’s is picking up pace. More information...



Social:   
comments powered by Disqus

All articles submitted by third parties or written by My Sunshine Coast come under our Disclaimer / Terms of Service