'Reasonable steps' to promote compliance essential for franchisors to avoid liability and brand damage, says FWO

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With recent laws changes setting clear expectations that franchisors need to consider how to prevent exploitation of workers, the Fair Work Ombudsman has launched a new resource providing practical advice to assist franchisors to promote sustained workplace compliance in their networks.
 
In a speech to the Franchise Advisory Centre's Franchise Management Forum yesterday, Fair Work Ombudsman Natalie James launched the Guide to promoting workplace compliance in your franchise network yesterday and emphasised the steps a franchisor can take to prevent workplace issues and avoid liability.
 
"A franchisor sets the tone for its network and needs to consider the capability and sophistication of its franchisees in managing its risks and deciding how to go about providing franchisee support," Ms James said.
 
"The law states a franchise will not be liable for underpayments where it can show it has taken 'reasonable steps' to prevent this from occurring.
 
"The term 'reasonable' by its very nature requires that the particular business and its circumstances determine the expectations and the sorts of actions required, and this is where the Guide is a great resource."
 
The Guide outlines useful strategies that head franchisors can implement to promote compliance with workplace laws in their networks.
 
"Workplace compliance is a compulsory requirement for any business," Ms James said.
 
"The Guide will be useful for franchisors of all shapes and sizes. It sets out four practical steps franchisors should be taking, and recommends a variety of strategies to help franchisors manage their workplace compliance risks now and into the future."
 
The Guide provides advice about how franchisors can work with their franchisees to:
  • set expectations;
  • educate and train;
  • monitor compliance; and
  • take further action.
Specifically, the Guide includes:
  • information about the new laws that apply to franchisors;
  • practical steps franchisors can take to promote workplace compliance in their networks, including tips from leading businesses;
  • real life case studies to illustrate best practice approaches to compliance with workplace laws;
  • a checklist that businesses can use to assess and benchmark their current practices; and
  • advice about where franchisors can access more information.
In her speech, Ms James emphasised how several key franchise brands had learned "after things went wrong for them" that ensuring compliance in a network is an investment, not a cost.
 
"Brands that have invested in compliance have found this to be a small price to pay in comparison with negative brand coverage, market cap deterioration and a whole host of legal and accounting problems with franchisees down the track," Ms James said.
 
"I have said again and again that certain markets are higher risk than others and have identified the characteristics that feature repetitively in systemic non-compliance: low skill work, labour intensive sectors, high levels of vulnerable workers and tight profit margins.
 
"Franchisors can choose to work with us to be a part of the solution, or choose to roll the dice. We hope that together with knowledge of their network and the dynamics of the market, this new guidance will support franchisors to assess their risks and make choices in the interests of their business and brand going forward."
 
"If they haven't already, franchisors should also strongly consider demonstrating their public commitment to compliance by entering in to a compliance partnership with the Fair Work Ombudsman."
 
Located at www.fairwork.gov.au/franchisors, the Guide is part of a suite of resources to help franchisors understand and comply with the new laws designed to protect vulnerable workers.
 
Employers and employees seeking assistance can visit www.fairwork.gov.au or call the Fair Work Infoline on 13 13 94. An interpreter service is available on 13 14 50. Information on the website can be translated into 40 languages.

Resources available on the website include the Pay and Conditions Tool (PACT), which provides advice about pay, shift, leave and redundancy entitlements and there are templates for pay slips and time-and-wages records.

Employers and employees can also sign up to remain informed and receive tailored information by registering for a free Fair Work Ombudsman My Account. 
Fair Work Ombudsman :
Australia Wide
13 13 94
Fair Work Ombudsman
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