State Government secures Easter blockbuster at the Gabba


An Easter blockbuster between the Brisbane Lions and Collingwood has been locked in at the Gabba for the next two years, Tourism Industry Development Minister Kate Jones has today announced.

Ms Jones said the game between the two AFL powerhouses would be played at the Gabba in 2020 and 2021 in a fixture that traditionally draws huge crowds.

“We work hard to secure footy games that we know will draw huge crowds and generate a great return for local businesses in Queensland,” she said.

“The Pies love to fly north for the winter – we proved that earlier this year.

“That’s why we’ve worked closely with the AFL and with both clubs to get this deal over the line.”

Today’s announcement is part of a three-year deal that will see the Lions play Collingwood at Easter for the next two years and another Victorian team in the third.

Ms Jones said Queensland’s share of the domestic tourism visitor market was growing faster than NSW and Victoria – with major events helping to deliver a strong windfall for operators in the Sunshine State.

“When it comes to major events, Queensland is kicking goals. Earlier this year we used this fixture to successfully market Queensland in Victoria - one of our key source markets,” she said.

“Off the back of this deal, we’ll run another marketing campaign in Melbourne to showcase the amazing tourism experiences on offer here in Queensland.

“Huge events like this give people a reason to travel. While they’re here, we want them to stick around and enjoy what we have to offer.

Sport Minister Mick de Brenni said nearly 35,000 fans packed into the Gabba in April to watch Collingwood play the Lions during the regular season.

Mr de Brenni said AFL in Queensland has this year gone from strength to strength – with the Lions roaring to the top of the ladder, and the women’s team doing us proud following another great season of AFLW.

“Under Activate! Queensland, the Palaszczuk Government’s new sport and recreation strategy, we’ve set clear targets to get more Queenslanders more active, more often, including through Aussie Rules,” he said.

“When young Queenslanders see the Lions at the top of their game, they have something to aspire towards – and it pushes them to get involved.

“We’re backing our local clubs and investing in the top-end of the sport, with $35 million in upgrades to the Gabba progressing and a contribution into the new game-changing $70 million AFLW Stadium ‘The Reserve’ which is getting underway.”

Brisbane Lions CEO Greg Swann said today’s announcement was a great win for the club.

“We are thrilled that the AFL have entrusted us with the Easter Thursday clash for another three years here at The Gabba,” he said.

“We believe we have been rewarded after producing a successful year on and off the field with growth in membership, crowd attendance and making our first AFL Finals Series in a decade.

“Chris Fagan and his men play an exciting brand of footy that will light up The Gabba and tv screens each Easter for the next three years”

Minister for Innovation and Tourism Industry Development and Minister for the Commonwealth Games
The Honourable Kate Jones

Community Entertainment Political Sport and Fitness Tourism Tourist Activities

Kate Jones : Queensland Government, Minister for Innovation and Tourism Industry Development and Minister for the Commonwealth Games :
PO Box 15033, City East QLD 4002, Queensland Wide
07 3719 7530
13 74 68
Kate Jones : Queensland Government, Minister for Innovation and Tourism Industry Development and Minister for the Commonwealth Games
Showing 10+ recent articles for this business
Hyne gets the wood on timber imports with new facility 06 August 2020 | State Development Minister Kate Jones has today officially opened a new $23 million timber processing factory in Maryborough. More information...
Applications open on $200 million Building Acceleration Fund 31 July 2020 | Applications are now open for the $200 million Building Acceleration Fund initiative to deliver multi-million-dollar infrastructure projects and create jobs throughout Queensland. More information...
Human trials begin on world-leading COVID-19 vaccine in Qld 13 July 2020 | Innovation Minister Kate Jones has today announced human trials will begin today on the University of Queensland’s promising COVID-19 vaccine. More information...
New runway at Sunshine Coast Airport ready for flights 12 June 2020 | The Sunshine Coast’s newest runway has today been officially handed over to airport operators. More information...
Global manufacturing deal signed for Qld coronavirus vaccine 05 June 2020 | Innovation Minister Kate Jones has today put out the call for volunteers to take part in human trials on a Queensland-developed COVID-19 vaccine next month. More information...
Queensland Government ramps up support for visiting students 22 April 2020 | The Palaszczuk Government has doubled efforts to support international students stranded in Queensland as a result of COVID-19. More information...
Prime Minister urged to save students “stranded” in Queensland 03 April 2020 | The Palaszczuk Government has today called on the Federal Government to urgently roll out support for more than 100,000 international students stuck in Queensland during the coronavirus pandemic. More information...
Minister announces “one stop shop” for contracts on Cross River Rail 26 February 2020 | Cross River Rail Minister Kate Jones announced today more than 200 companies across South East Queensland had already secured Cross River Rail contracts with hundreds more sub-contractor opportunities still up for... More information...
Stronger teeth for Cross River Rail Delivery Authority 26 February 2020 | Minister for Cross River Rail Kate Jones today announced a major reform package to ensure contractual commitments on the Cross River Rail project are delivered as the project moves to the construction phase. More information...
State govt awards first ever tender for a Qld ecotourism trail 25 February 2020 | The Cooloola Great Walk can be a leading example, and it has been fabulous to have the support from government in understanding how important this is for Noosa. More information...

comments powered by Disqus

All articles submitted by third parties or written by My Sunshine Coast come under our Disclaimer / Terms of Service