“The State Tourism Minister can selectively quote part statistics in different markets to convince those not involved in the tourism industry that ‘things are booming’.
Here are the facts.
Queensland’s share of international visitors has dropped to its lowest on record, reducing a further 0.9% year on year. Queensland now has less than a third of international visitors.
International expenditure grew 5.5% year on year compared to Victoria at 7.1% and New South Wales at 7.6%.
Domestically we have less than a quarter of the local market and continue to slip behind our Aussie competitors.
Our increase of 10.4% in the year ending June 2019 has been outperformed by Victoria (growth of 12.6%), Western Australia (growth of 13.5%), Tasmania (growth of 16.3%) and South Australia (growth of 20.7%)
Domestic tourism expenditure for Queensland had the lowest growth in the country with only 10%, far below Victoria at 16%, Western Australia at 17.7%, South Australia at 19.9% and Tasmania at 25.6%.
We need to have an honest conversation about the slide in market share.
Queensland needs a Tourism Minister who is prepared to find new ways to help our destinations claw back market share not use dodgy figures to act as a cheerleader for a State Government that is struggling for a narrative for visitors.”