Students help 100 local brands adjust to COVID-19

Published:

Chef-cooked meals delivered to your door, live-streamed music gigs and home workouts are all signs of brands adjusting well to COVID-19 restrictions, says a USC Australia social media expert.

Lecturer in Public Relations Dr Karen Sutherland said businesses that had pivoted to accommodate for pandemic restrictions while offering helpful online content were not only surviving, but connecting even better with their customers.

She said USC Social Media students had taken the same approach to help more than 100 local businesses adapt their social media strategies for free as part of their coursework. The strategies will be delivered to businesses at the end of semester in June.

“With most of the population staying at home, it quickly became important for businesses to adjust their offerings to help customers engage with their brand from home, and our students have been helping them plan how they will do just that,” Dr Sutherland said.

“By making it simple and convenient for people to buy online while maintaining social distancing, companies that may otherwise have been completely devastated by COVID, have instead been able to survive, and thrive, in new ways.”
 
She also said many were also using any downtime created by COVID to create helpful and empathetic content.

“A survey of 12,000 people, the Edelman Trust Barometer Special Report found that 84% of respondents said they want content to focus on how to cope with pandemic-related life challenges,” Dr Sutherland said.

“Depending on your business, helpful content could be recipes from a cafe or restaurant, home workouts from a gym, or home treatments from a beauty therapist.”

Dr Sutherland said businesses also needed to remain agile and be ready to relaunch when restrictions ease.

“The pandemic has demonstrated that change can occur quickly, so I recommend creating a marketing communication strategy and having it ready to go as soon as the Government gives the green light,” she said.

Dr Sutherland – who is due to deliver social media classes online to students in the United States and academics in India - is also preparing several public events, including a live-streamed show on her LinkedIn account called Like, Share, Follow where she will interview USC graduates who studied social media.

The annual Social Media Networking Event will also be held online on Thursday 18 June with 20 prospective employers registered to meet USC social media students who are seeking paid freelance work.

Her upcoming book, Strategic Social Media Management: Theory and Practice is due for international release in late August 2020 by Palgrave Macmillan.

 
Lifestyle Technology & Communications University & TAFE
Social:   

University Of The Sunshine Coast : View Full Profile
90 Sippy Downs Drive, Sippy Downs
07 5430 1234
University Of The Sunshine Coast
Showing 10+ recent articles for this business
USC joins $9m global sustainability research program 09 July 2020 | USC researchers on the Sunshine Coast and in Sweden are taking part in an A$9.2million international program to transform communication of environmental and sustainability issues, such as climate change. More information...
Book to shed new light on boys’ behaviour 08 July 2020 | Forget ‘snakes and snails and puppy dog tails’ – it’s time to delve deeper into what boys are really made of to better understand and respond to their behaviour, according to a USC expert in children’s... More information...
Grad lands respiratory science career ahead of COVID 07 July 2020 | Completing clinical placements and paid work at hospitals from Nambour to Robina has sparked an exciting career for USC graduate Zoe Presley, who is now a senior respiratory scientist at the Gold Coast University... More information...
New research centre to harness strengths across cultures 06 July 2020 | Australians may be facing restrictions on travel, but the opportunity to learn from all cultures is already on our doorstep, say the leaders of a new research group at USC Australia. More information...
Top psychology graduates ready for job ahead 01 July 2020 | Brad Lines and Madison Sundgren pursued a shared interest in helping others while completing Psychology degrees and are keen to continue making a difference to the community in their new profession. More information...
Book sheds new light on natural disasters 01 July 2020 | Disasters will keep happening in Australia – but we must learn the lessons of the past if we want to diminish future risks and impacts, says a new USC History academic about to launch a book filled with floods... More information...
Design students’ work wows tourists in South Africa 30 June 2020 | When intrepid tourists visit the remote Mata Mata Camp on South Africa’s border with Namibia, they’re usually looking for food, water and basic shelter after a three-hour journey on a sandy road. More information...
Quick-thinking students find cancer support solution 25 June 2020 | Two USC Occupational Therapy students have refused to let the coronavirus pandemic derail their final university placement by quickly creating an online alternative to assist people with cancer stay connected and... More information...
Book sheds new light on natural disasters 24 June 2020 | Disasters will keep happening in Australia – but we must learn the lessons of the past if we want to diminish future risks and impacts, says a new USC History academic about to launch a book filled with floods... More information...
Researchers study drivers’ responses to suspension of random breath testing 23 June 2020 | Road safety researchers at USC Australia are keen to find out how driver behaviours changed during a temporary suspension of static roadside random breath testing (RBT) by the Queensland Police Service during the... More information...


comments powered by Disqus

All articles submitted by third parties or written by My Sunshine Coast come under our Disclaimer / Terms of Service