Sunshine Coast mum-preneur launches summer’s cult beauty buy

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This summer's must-have beauty balm has landed just in time for the warmer months thanks to The Great State, launched by coastal Queensland mum of two Ellen Newman.

Ellen was inspired by her two sons, Hensley (4) and Stirling (3), to create The Great State balm, which is gentle enough to use on them.

The all-natural balm is a summer essential, perfect for soothing anything from sunburn and nappy rash to insect bites and eczema. It’s the ultimate multitasker.

The nourishing balm is made from non-toxic ingredients including Australian beeswax and plant oils, all as close to their natural state as possible. Better yet, it’s packaged in a gorgeous tin, trendy enough for every handbag, bathroom or baby bag.

"We wanted to create an essential product that was all-natural and Australian made, but would still exude luxe, coastal style," founder Ellen Newman said.

Ellen, who founded The Great State with her husband Luke, said the decision to make the multipurpose balm was based on the rise of conscious consumerism within beauty trends and the fact she’s always mindful of what she’s putting on her sons’ skin.

"More and more people are aware about their skin's condition so we wanted to create a balm that was effective, full of natural and nourishing ingredients and that was equally as appealing because of its aesthetic," she said.

Not only does The Great State Soothing Skin Balm look great, but it’s useful for sun-loving Aussies of all ages who are exposed to the elements or who have skin troubles.

“It was really important for us to remain locally made. We love the laid-back, approachable attitude of Queenslanders; The Great State name is a nod to them and the lifestyle we enjoy. The brand’s aesthetic is very much inspired by the beautiful beaches of Noosa shire, which we are lucky enough to enjoy daily.”

The Great State is also passionate about empowering women across the globe and partners with the Love Mercy Foundation’s ‘Cents for Seeds’ program.

The sustainable program enables Ugandan women through the loan of seeds to cultivate agricultural crops and earn an income, then reinvest their earnings into their community by paying for school fees, medications, food and supplies.

Ten per cent of all profits from The Great State go directly to the Love Mercy Foundation. Now that's soothing.

For more information about The Great State Soothing Skin Balm visit their website

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