The Big Pineapple coming back – bigger and better than ever

Published:

Work on the $150 million master plan to ensure the Sunshine Coast’s iconic Big Pineapple returns to the glory days it enjoyed as a popular, stand-out tourist attraction in the 1980’s is picking up pace.

The Tree Tops Challenge high ropes and zipline course is nearly complete and work on upgrading the former macadamia nut factory is well advanced.

The two-kilometre course, featuring about 120 activities, with a variety of challenges including a 120m zipline will take people around a half a day to complete.

New attractions for the sprawling 170ha site include a water park, an adventure precinct, a major concert event space and on-site accommodation as well as a $60 million-dollar agribusiness precinct.

Tourism Industry Development Minister Kate Jones said the master plan for the heritage listed tourist park is very impressive.

“Work on the project is tipped to pump nearly $90 million into the Sunshine Coast’s economy and 800 construction jobs will be on offer," she said.

“More tourists mean more jobs for locals. Once it’s fully operational, the revamped Big Pineapple site will support more than 630 local jobs."

Tourism is worth an estimated $2.6 billion a year and supports 23,200 jobs on the Sunshine Coast.

Ms Jones said the full renewal plans would entice more than a million visitors per annum to the Sunshine Coast, rivalling peak visitation in the 1980s when the Big Pineapple was Australia’s number one tourism attraction.

“Importantly this will pump $45 million per annum into the Sunshine Coast economy through expenditure and overnight stays.”

“More tourists than ever before are flocking to the Sunshine Coast every year. Projects like this will ensure visitor numbers only continue to grow in the future,” she said.

“Tourism is worth an estimated $2.6 billion a year and supports 23,200 jobs on the Sunshine Coast. We’re committed to working with locals to create more tourism jobs on the Sunny Coast in the years to come.”
National Visitor Survey data for the year ended September 2018 showed 1.9 million domestic tourists spent a record $2.4 billion on the Sunshine Coast last year (more than 18 per cent growth year-on-year).

Meanwhile, International Visitor Survey data for the same period showed a record 319,000 international tourists spent nearly $250 million on the Sunshine Coast.

The renewal plans for the Big Pineapple across the 170ha site include:

  •        Food and tourism hub to showcase the region’s produce - including craft brewery and major distillery
  •        Tourism attractions, including a water park
  •        Adventure and recreation, including TreeTop Challenge adventure course
  •        Events space, supporting a highly successful music program, including the Big Pineapple Music Festival and large major events
  •        793 various accommodation options including – RV park and eco resort
  •        Travel centre including a service station
  •        Educational elements including a school camp

Big Pineapple Renewal Project Director Jim Costello said the redevelopment of the Big Pineapple would ensure the attraction remained an icon on the Sunshine Coast long into the future.

“Our renewal master plan is set to position the Big Pineapple for sustained success, with an emphasis on showcasing the region’s famous, world-class produce and other attractions, including major music events, adventure tourism,” he said.

“Our plans set our vision for the future, but the Big Pineapple renewal is also about the ‘here and now’ too with an active events program, a high quality zoo, TreeTop Challenge about to commence operations and COYO organic yoghurt set to establish their international base here later in 2019.”

Visit Sunshine Coast CEO Simon Latchford said it was essential to support new and appropriate tourism developments.

“It’s so good to see the Sunshine Coast’s nationally recognised and legendary landmark investing in renewal to reposition the precinct as an agritourism and visitor icon.

“For many Australians, the Big Pineapple holds treasured memories, so it is great that it can once again be a must-do family and tourism experience.

“As part of the offering, food-based tourism is a strong, emerging part of our broader tourism economy and an increasingly important drawcard for the Sunshine Coast.

“While the Sunshine Coast may have some of Australia’s most appealing natural attractions, a new era of hotel and tourism products is vital for the Sunshine Coast if we are to fulfil the region’s tourism potential, grow the economy and provide a significant flow of new jobs for the area’s growing population,” Mr Latchford said.

Minister for Innovation and Tourism Industry Development and Minister for the Commonwealth Games
The Honourable Kate Jones

 
Infrastructure & Construction Political Queensland Government Tourism Tourism Organisations Tourist Activities Tourist Destinations
Social:   

Tourism And Events Queensland :
Level 25, Waterfront Place, 1 Eagle Street Brisbane QLD 4000, Brisbane
07 3535 3535
07 3535 5563
Tourism And Events Queensland
Showing 10+ recent articles for this business
State Government secures new flights from Tokyo to Brisbane 01 November 2019 | A new Virgin Australia daily service from Tokyo to Brisbane secured by the Palaszczuk Government is expected to generate more than a quarter of a billion dollars and create 2760 jobs in Queensland over the next... More information...
Thousands buy tickets to epic Brisbane opera more than a year out 13 August 2019 | A world-first operatic masterpiece being staged in Brisbane in late 2020 is already demonstrating its value to the state’s tourism economy. More information...
Queenslanders showcase the best of the best to Indian tourists 08 August 2019 | Queensland businesses and tourism operators will head to India this week to showcase the state’s unique offerings to key trade partners. More information...
Fast boats set course for Brisbane-Moreton Bay escape 25 July 2019 | The Palaszczuk Government will partner with a Queensland company to build a series of jet boats to boost visitor numbers to Moreton Bay and generate millions for the local tourism industry. More information...
International art exhibition generates millions for Brisbane tourism 18 July 2019 | A major international art exhibition held over five months at Queensland’s Gallery of Modern Art (QAGOMA) pumped $35 million into the economy and generated 1.5 million visitor nights for Queensland, new data has... More information...
Australian travellers spend more than ever before in Queensland 17 July 2019 | More Australians than ever before are choosing to holiday in Queensland, with visitor numbers and spending reaching record highs. More information...
Palaszczuk Government secures lucrative global tourism conference 15 July 2019 | About 4500 travel consultants, executives and senior travel industry figures will travel to Brisbane for Flight Centre’s ‘Global Gathering’ which will showcase the city and surrounding regions to the comp... More information...
First AirAsia flight from Bangkok touches down in Brisbane 26 June 2019 | Queensland has welcomed the inaugural AirAsia service between Bangkok and Brisbane, with the first flight touching down at Brisbane Airport today. More information...
State Budget boost for Queensland tourism 11 June 2019 | Queensland’s rapidly growing tourism sector will be supported with more than $153 million in funding from the Palaszczuk Government announced in today’s State Budget. More information...
Brisbane to host world-first operatic masterpiece 29 May 2019 | In a world first, Brisbane will host a brand-new production of Richard Wagner’s operatic masterpiece Der Ring des Nibelungen, or ‘The Ring’, set to play out over four weeks in late 2020. More information...


comments powered by Disqus

All articles submitted by third parties or written by My Sunshine Coast come under our Disclaimer / Terms of Service