The Stroke Foundation has wholeheartedly thanked the community for embracing the Towel Challenge campaign.
More Australians are now aware of stroke than ever before and almost $40,000 has been raised to support Stroke Foundation's research program, but the campaign doesn't stop there.
Created by Australian Survivor All-Stars Lee Carseldine and winner David Genat, people can get involved in the Towel Challenge anytime, anywhere.
The concept is simple, donate or grab a towel and take a photo (however you'd like to wear it), post it onto Instagram in black and white, with #towelchallenge. Nominate your friends and family to join the challenge. The goal is to raise $77,000.
Stroke Foundation Chief Executive Officer Sharon McGowan said she had been overwhelmed by the support for the Towel Challenge.
"One in four people will have a stroke in their lifetime globally and there is one stroke in Australia every nine minutes," Ms McGowan said.
"Lee Carseldine knows only too well the heartbreaking impact this disease can have on families. His mother passed away last year while he was filming Australian Survivor All-Stars and his father had a stroke 13 years ago and requires ongoing care.
"I commend Lee for his determination to turn his personal tragedy into something positive by shining the spotlight on stroke with the help of his castmates – and now the greater community."
Stroke is a potentially devastating disease that strikes the brain, the most complex organ in our bodies. It can change lives in an instant.
There is a common misconception stroke only happens to people later in life. While risk factors do increase with age, babies, children, teenagers and working age adults can experience a stroke.
Ms McGowan added: "The reality is, most people's lives have been touched by a stroke in some way, whether that be personally or via a family member, friend or colleague. I am grateful the Towel Challenge is boosting awareness of stroke by starting a conversation and inspiring people to share their personal stories.
"The posts and images I have seen, from people of all ages, have been both heart wrenching and uplifting.
"The prevalence of stroke is growing each year, but it does not need to be this way.
"The funds raised through this campaign could lead to medical breakthroughs that save lives and benefit generations to come," she said.
"The wonderful thing about this campaign is you can join in at home. All you need is a towel, your phone and your imagination!" Ms McGowan said.
Towel Challenge stroke survivors and carers