USC students use social media to help businesses

Published: Comments:
Lifestyle Technology & Communications University & TAFE

This is an archived copy of an article. It is online for informational purposes only.
USC Communication student and Sunshine Coast Lightning player Kelsey Browne

A national champion netballer, an assistant seal trainer and an airline pilot are among the USC Social Media students who have helped 47 Sunshine Coast businesses and non-profit groups improve their communication strategies this year.

Kelsey Browne, 25, of Parrearra (Bachelor of Communication), Maddison Nettleship-Holmes, 20, of Buderim (Bachelor of Business – Marketing) and Jeff Baylow, 46, of Buderim (Bachelor of Creative Writing) recently completed the new course in USC’s Social Media minor.

The three enthusiastic students assisted an autism support group, a sustainability initiative and a touring singer-songwriter respectively.

USC Lecturer in Public Relations Dr Karen Sutherland said the course paired students with organisations to develop innovative social media strategies and content in real-life settings.

“It’s great experience for the students, who work with the employers to target social media for corporate communications,” she said. “We’ve had fantastic feedback from employers.”

It was a rewarding first USC course for Kelsey Browne, who moved from Geelong to the Coast late last year when she was signed to Sunshine Coast Lightning national netball team.

“I loved working with The Autism Treehouse, which provides help for families living with autism, and I learned a lot about the local community,” she said.

“They were excited about my strategy and keen to start the ball rolling on a few ideas. I created their LinkedIn profile to help them network for partnerships, funding or sponsorships. Their Facebook page has lots of potential, with 1,500 followers.”

Kelsey said it got “crazy” at times as she juggled study with netball training, travelling and competition – including winning the grand final in June, around exam time.

“USC was so helpful when I was picking the degree I wanted to do and (lecturer) Karen Sutherland was amazing during the course,” she said.

“I’d like to work in communication or PR or journalism and I picked this course as my first because I’m really passionate about social media. It’s a big part of my job as an athlete too.

“As an athlete, if you can pick off your uni degree bit by bit, it’s a great sense of achievement – sometimes more than the games, because of the challenge of fitting it in.

“I’m so proud of myself and am looking forward to this new semester in my off-season, when I’ll have more time to put into study.”

Maddison drew on her love of conservation and job as assistant to the seal trainers at SEA LIFE at Mooloolaba as she created content for Sustainable Organisations Sunshine Coast.

“It’s a community-based initiative of the Sea Life Trust to promote sustainable lifestyles and protection of marine life, so I started by blogging four ways that people could reduce their plastic pollution,” she said. “I also did a video with cool underwater footage.

“They said my strategy was awesome. Working with people in the industry has shown me how the theory is relevant to real life.”

Maddison said enrolling at USC after attending Siena Catholic College next door was a “perfect match”.

“I started in Accounting but swapped in my second year because Marketing resonated more with me,” she said. “I was intrigued by digital marketing and this year chose the Social Media minor because it’s such an emerging element in society.”

Pilot Jeff worked with Australian music artist Tobias, who plays festivals across the country and has had national radio success with his folk-rock songs.

Business student Maddison Nettleship-Holmes who works at Mooloolaba’s Sea Life

University Of The Sunshine Coast : View Full Profile
90 Sippy Downs Drive, Sippy Downs
07 5430 1234
University Of The Sunshine Coast
Showing 10+ recent articles for this business
Hundreds attend USC Student Guild Day 22 February 2018 | Hundreds of new University of the Sunshine Coast students today enjoyed the USC Student Guild Day, which capped off activities for Orientation Week. More information...
Moreton Bay school leavers heading to USC 22 February 2018 | Forty per cent of Australian Christian College Moreton’s 2017 graduating cohort are heading to the University of the Sunshine Coast, some of them the first in their family to attend university. More information...
Biomedical Science delivers pathway to becoming a doctor 20 February 2018 | A Bachelor of Biomedical Science from USC has helped deliver Tyson Pardon of Tinbeerwah into the maternity ward of a South African hospital on his journey to becoming a doctor.  More information...
USC clinical trial has sights set on conjunctivitis 20 February 2018 | With conjunctivitis running rampant this year, USC’s Clinical Trials Centre is uniquely placed as the only location in Australia working with Sunshine Coast doctors to conduct a trial of a new experimental... More information...
‘Doctor Google’ could help curb melanoma 19 February 2018 | Scientists have found a surprising link between internet searches about melanoma and the number of officially confirmed cases.  More information...
O what a week as USC welcomes new students 16 February 2018 | The University of the Sunshine Coast will welcome thousands of new students to its main campus at Sippy Downs when it hosts Orientation Week from 19-22 February. More information...
USC to welcome first students at Caboolture campus 16 February 2018 | The first group of students to enroll at USC’s new Caboolture campus will be treated to some fun and festive orientation days next week. More information...
Vice-Chancellor to present free geography lecture 08 February 2018 | Understanding the strong connections between institutions, people and places will be the topic of a free public lecture on geography by USC Vice-Chancellor Professor Greg Hill on Tuesday 20 February. More information...
USC Drama students to perform Cosi 08 February 2018 | USC Drama students will perform the celebrated Australian play Cosi from 21-23 February at The Majestic Cinemas and Events Centre in Nambour.  More information...
Athletes shine in USC’s high performance program 18 February 2018 | A special program at the University of the Sunshine Coast that helps elite athletes achieve both their sporting and academic goals at the same time will have its 2018 launch on Monday 19 February. More information...

comments powered by Disqus

All articles submitted by third parties or written by My Sunshine Coast come under our Disclaimer / Terms of Service