Visit Sunshine Coast CEO announces resignation

Published:

Simon Latchford.

Visit Sunshine Coast (VSC) Chief Executive Officer, Simon Latchford, has announced his resignation after almost four years in the role, during which time the region regained its position as Queensland's most dynamic tourism destination.

Mr Latchford was appointed CEO of Visit Sunshine Coast in August 2016, after working for over a year as Head of Marketing & Strategic Relationships.

After being appointed as CEO, Mr Latchford was responsible for charting the renaissance of the region's tourism profile, with the Sunshine Coast achieving record results in the National and International Visitor Surveys for 2019. The Sunshine Coast was also Queensland’s fastest growing region in 2019 in terms of visitor numbers and visitor expenditure.

Chair of Visit Sunshine Coast, David Ryan, said that Simon Latchford had invested massive energy and commitment during his five years at VSC and would now take an extended break with his family before considering his next career move.

"Simon arrived on the Sunshine Coast at a time when the organisation was facing acute pressures, and in the four years he has been at the helm, he has charted a significant new direction for the organisation," said Mr Ryan.

"He has worked closely to strengthen partnerships with Tourism Australia and Tourism & Events Queensland, as well as local stakeholders including Sunshine Coast Council, Sunshine Coast Airport and the Noosa and Gympie local tourism organisations.

"In 2019, the region attracted record international and domestic visitor numbers, and delivered record expenditure to the Sunshine Coast community. The arrival of Covid-19 has stunted growth, but thanks to Simon’s efforts the region is extremely well-placed to bounce back when restrictions are relaxed.

"On behalf of the Visit Sunshine Coast Board we thank Simon for his contribution and wish him all the best in his future endeavours."

Mr Ryan said that a national campaign would be launched to seek a suitably qualified industry professional for the role of Chief Executive Officer.

 
Business Employment & Training Tourism Tourism Organisations
Social:   

Visit Sunshine Coast :
Terminal Building, Sunshine Coast Airport, Friendship Avenue, Marcoola
07 5458 8800
Visit Sunshine Coast
Showing 10+ recent articles for this business
'Live. Love. Share': Visit Sunshine Coast launches largest ever community driven tourism campaign! 01 July 2020 | Visit Sunshine Coast (VSC) has launched its largest ever community driven tourism campaign, calling on Sunshine Coast locals to support the region's devastated tourism industry by inviting their loved ones and... More information...
The Sunshine Coast is ready to welcome visitors – with a pineapple! 25 June 2020 | Sunshine Coast tourism operators are ready to welcome back visitors – and are using a pineapple to show they are open for business. More information...
Top 10 Must Do's on the Sunshine Coast these School Holidays 15 June 2020 | Families have become closer during COVID isolation but are now craving the opportunity to take a break. More information...
Visitor Information Centres in Montville and Glass House to re-open 12 June 2020 | Visit Sunshine Coast (VSC) Visitor Information Centres in Glass House and Montville will re-open their doors from tomorrow Saturday 13 June, in line with eased travel restrictions in Queensland. More information...
Sunshine Coast demands tourism funding 'fair play' to recover from Covid-19 devastation 09 June 2020 | The Sunshine Coast is urging the Queensland Premier to allocate $1 million in funding so Visit Sunshine Coast can urgently initiate an intensive marketing campaign to attract Queensland visitors over the winter... More information...
Sunshine Coast ready to welcome visitors with special deals 05 June 2020 | With restrictions eased in Queensland, Visit Sunshine Coast is inviting travellers to escape the crowds and plan their ultimate Sunshine Coast holiday. More information...
Queensland court decision a victory for Sunshine Coast tourism 29 May 2020 | Visit Sunshine Coast (VSC) has declared the decision by Queensland’s Planning and Environment Court to reject an appeal against the Sunshine Coast Council-approved Yaroomba development, which includes an inte... More information...
Visit Sunshine Coast CEO announces resignation 22 May 2020 | Visit Sunshine Coast (VSC) Chief Executive Officer, Simon Latchford, has announced his resignation after almost four years in the role, during which time the region regained its position as Queensland's most... More information...
Visit Sunshine Coast supports local tourism industry with free membership 20 May 2020 | There has never been a more important time for the Sunshine Coast’s tourism industry to stand united. More information...
Champion golfer Adam Scott delivers a "birdie" for Sunshine Coast tourism with live Instagram feed of "Nine Holes with a Mate" at Maleny Golf Course 04 May 2020 | Former world-champion golfer Adam Scott may have titled his round of golf at the Sunshine Coast's Maleny Golf Club as "Nine Holes with a Mate", but he invited the rest of the world to join him via a 'live' Inst... More information...


comments powered by Disqus

All articles submitted by third parties or written by My Sunshine Coast come under our Disclaimer / Terms of Service