What Tony Abbott doesn't want you to see at the movies

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Australian Government Political Surveys & Your Say

Climate science is "absolute crap."1 "Abortion is the easy way out."2 

Imagine another 3 years of Tony Abbott's toxic views dragging our politics to the right. 

But we have a way to turn Abbott's own words against him. It's through a compelling ad from the 2010 election praised then for its "creativity" and "cut through".3 Dave Hughes even said it brought his wife to tears. 

So with your help, we're revitalising the ad to put in high rotation on cinemas across Abbott's now vulnerable electorate — letting Warringah voters judge for themselves whether he represents their values. 

The summer holidays draw the biggest movie crowds by far, with tens of thousands of Warringah voters hitting these cinemas. If we strike now, we can cement their views about Abbott before he can kick his well-funded campaign machine into gear. 

But these coveted holiday ad spots don't come cheap and our media buyer can't hold them any longer, so we need to act now. 

Can you chip in $12 to show Warringah voters what Abbott really stands for — in packed cinemas this holiday season? 

Here's the maths on turfing Tony out. 

We expect roughly 93,000 people to cast a vote in Warringah next election. According to our latest poll, Abbott is only ahead 54% to 46% in this formerly safe seat.4 

That means if around 3,700 people shift their vote in the next few months, Abbott's toxic politics are out of Parliament for good. 

If we all chip in together, we can get our compelling ad on 22 screens, shown hundreds of times to an audience of 37,000 movie-goers in Warringah — ten times the margin of difference. 

And we can ensure Warringah voters see it again and again, online in their newsfeeds. But we need to have the funding right away to book these high demand cinema ad spots. 

Chip in $12 to get our "creative", "cut-through", tear-jerking Abbott ad in cinemas for the blockbuster movie season. 

Hundreds of GetUp members have been knocking on doors and making calls in Abbott's electorate already. And one thing is clear: Tony Abbott does not reflect the values of Warringah voters — on climate, marriage equality, refugees, gender equity and more. 

So, the best way to ensure this is Abbott's last term in Parliament is to put his views directly to Warringah voters and let them decide. 

Because there's one thing Abbott was right about: "Politicians are going to be judged on everything they say."5 

Chip in $12 to let Warringah voters judge Tony Abbott's toxic politics for themselves. 

Tony Abbott has deposed a prime minister to block any form of climate action, trashed renewable energy investment, inflamed racial division, contributed to a toxic culture towards women and worsened social and economic inequality. 

Together we stand against his toxic politics, for the sake of the values that bind us and the progress we want to see in the world. 

Thanks for all you make possible, 
Django, for the GetUp Team 

[1] 'Coalition's climate credibility strained by Tony Abbott's frolic', Sydney Morning Herald, 10 October 2017. 
[2] 'Tony Abbott, minister for women? No thanks', Sydney Morning Herald, 19 September 2013. 
[3] The Project, Channel 10, 4 August 2010. 
[4] 'Targeting Tony Abbott: inside the micro-campaigns to unseat the former PM', The Guardian, 14 November 2018. 
[5] 'Read my lying lips: Abbott admits you can't believe everything he says', Sydney Morning Herald, 18 May 2010.
GetUp! Australia :
PO Box A105, Sydney South, NSW, 1235, Australia Wide
GetUp! Australia
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