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1 December 2006 - Edition #62

'Silly Season is upon us again...'
Many Locals and visitors are hassling for more Christmas Events info. If you have a community event happening, Christmas Carols, awesome lights in your street, basically any sort of Community activity happening to celebrate Christmas, please let us know, so that we can let everyone else know too! Particularly fundraisers, or calls for volunteers to assist with Christmas Charity drives, there are people wanting to assist, so toss it through to Noely so she can get it up onsite for you!

Hits Blitz!
Those awful telemarketers seem to be at it again :( Don, Stephanie or Stephen are the only people from My Sunshine Coast who would ever contact a business on our behalf, we do not telemarket, so if you are contacted by a telemarketer asking you to advertise on their business directory and you are unsure who they really are, here are the top 3 tips you need to ensure it is legit...

1. Hits! I hate that word... If you are thinking of advertising it is 'Visitors' that count not 'hits'. It is an archaic Internet term and in most situations is actually a ridiculous indicator of how popular a site is. Hits on a page are actually all the graphics, video content etc on a page, so therefore, if a page has a heap of graphics on it, that could be like 20 hits, yet only '1' person looking at it... A good example is an average month of statistics on www.mysunshinecoast.com.au:
Hits: Average Month - 3.3 million hits
Visitors: Average Month - 70,000 Visitors

You don't have to be Einstein to see the difference there, but many marketers obviously prey on the limited knowledge of many people who are familiar with the term 'hits' and it obviously makes the site seem way more impressive, but is really a false statistic. If the first 'benefit' from a sales person is a 'hits' statistic, proceed with caution...

2. Verify Statistics. There are a few ways to double check information you are given by a Sales person in regard to statistics on a website. If you have a Web Developer, they have many tools to verify, so please always take the time to give them a call & ask their advice. If you don't have one, there are a few websites you can visit to check, they are not fully accurate, but will give you an indication of a sites popularity and visitor numbers, one quick easy one is www.trafficestimate.com just type in the website you want the stats on, if it can't give you any stats that generally means the site gets less then 10,000 visitors per month.

3. Who really runs this Site? Just like any other business, an Internet business in this country should still give correct contact details (not just a contact form). Look at their 'About Us', 'Profile' or 'Contact' page, do they look transparent? Can you see 'who' the owners are? Better yet, do they have an ABN or ACN displayed in one of those areas? Is the operating Business name displayed so that you can check it with ASIC? If they don't, or if the person on the phone can't supply that information to you for your verification, maybe give it the flick...

Like anything else you might spend money on, always do your homework first, ask questions, and spend wisely. In future we hope to have an area onsite where we can have questions submitted in relation to the Internet and have people in the Industry answer those questions for you, we will advise when that is live. In the meantime don't celebrate Christmas by being ripped off... :)

Best Wishes, Noely, Community Site Co-ordinator



Sunshine Coast Special
Win one of five free one-on-one marketing Consultations...
Win one of five free one-on-one marketing or website consultations valued at $250, plus x1 free business listing for 12 months just by filling out a survey... read more >>

Community Noticeboard
Dangerous Toys Removed from Santa's List
Fourteen dangerous toys have been withdrawn from sale in the wake of the Beattie Government's Operation Safe Christmas... read more >>

Latest Event News
Maroochy Mayor's Carols by Candlelight
Friday 8th Dec, Cotton Tree Park. Children's entertainment from 5.00pm. Greg Moore, Australian Army Band Brisbane, Sunshine Coast Coral Society, Fireworks Finale, Visit by Santa, $2 Cotton Tree Pool admission from 5pm... read more >>


Business in Focus
Aussie World
Aussie World is open 7 days a week from 9am to 5pm. The Aussie World family fun-park is located behind the iconic Ettamogah Pub. Incorporating over thirty rides and games it is guaranteed to please every one of all ages. A Holiday must... read more >>

Gifts in Focus
Accent On Giving
At Accent On Giving we believe that the giving of gifts is one of the great joys in life so we take pleasure in designing & creating gifts to add a special touch to your event or occasion. We specialise in Designer Hampers.... read more >>

Real Estate "Value Homes in Focus"
Noosa Heads at an awesome price!
3 Bedroom, 2 Bathroom on Banksia Avenue Noosa Heads. The large, North facing, entertaining deck is surrounded by tall established palms and all you can hear is the sound of the birds singing.... Check it out NOW!
In this issue:
Editors Desk
Local Specials
Latest Community News
Latest Event News
Business in focus
This week in Real Estate

Change a Life This Christmas…Starting with Yours!
Mater Prize Home Lottery Draw 202
Your chance to WIN one of 3 fantastic prize options…either a fully furnished home on the Sunshine Coast OR a two bedroom unit on the Gold Coast, OR the ultimate Winter Wonderland package!
Lottery Draw 202


Latest Job Added
Client Manager
Maroochydore
Dynamic and prestigious Public Practice Firm! Get recognised and feel indispensable in this Maroochydore Firm!...
"Client Manager"
My Sunshine Coast Life - for Locals, Visitors & Future Locals
web: mysunshinecoast.com.au - email: thecrew@mysunshinecoast.com.au ph: 07 5455 4832

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