Leone's Net 'Stuff'
Every day we get asked “What is internet advertising and why do l need to do it?”, it is my aim this week to explain it without the technical jargon and keep it as simple as l can.
Having a website is pointless! That is unless you market it and let people know that it exists, it’s like having a fantastic business in the middle of a desert with no roads leading there. Who needs that? No one will come, ever! With the increased usage of Google and Yahoo by people who are searching online for the products and services they are after, internet advertising has become imperative to ensure a successful business.
Now without sounding too ‘sale-sy’, www.mysunshinecoast.com.au is just one way to advertise your business on the internet, and if l might say so myself the perfect choice for me to use as an example. Internet advertising is a feature that now should be utilised by every industry in Australia. As the need for websites grow with internet demand, the need for successful internet advertising is crucial.
Businesses such as www.mysunshinecoast.com.au offer a business directory, that lists businesses in two distinct ways, being ‘free’ and ‘paid’. As our website is regularly indexed by all the major search engines (for example Google send their spies out into cyberspace to copy every single word on every single website, that way when a punter searches for something Google know where to send them), with the likes of Google spying on all 65,000 of www.mysunshinecoast.com.au pages they are always happy because they can easily find what they are after, in one place. This means that the businesses listed with us will be quickly recognised by these search engines obviously to the businesses direct benefit.
In a nut shell, let’s say l am a customer looking for a Sunshine Coast Hairdresser (for the sake of the argument) and this is the search term l put into Google, you will see that www.mysunshinecoast.com.au comes up ranked both 1st and 2nd, (which if l am a Sunshine Coast hairdresser that is listed on www.mysunshinecoast.com.au l am very happy about), l then click on this link and find the hairdresser that l am after. Simple. But if that same hairdresser was not listed on our directory and was simply relying on their own website to generate visitors, the chances of me, the customer, finding them are very slim... Read more here
, Internet Business Marketing Services